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FRIEZE SEOUL 2025.

OPENING RECEPTION.

Registration.

Where motion becomes memory.

BMW marks two major milestones in 2025 – 30 years of BMW Korea and 50 years of the legendary BMW Art Car Collection.

To honour these occasions, BMW has collaborated with pioneering Korean artist Lee Kun-Yong to create a unique BMW i7 show car through a fusion of body performance, abstraction, and figuration. His work draws on the ­precision and responsiveness found in the interplay between movement, space, and form.

Join us to experience this unique ­encounter of art and technology.

Opening reception & champagne toast

Wed, Sept 3rd, 2:00 pm

@BMW EXCELLENCE LOUNGE | COEX

FRIEZE SEOUL 2025 Offer | Exclusive extended test drive.*

We are pleased to offer you a unique opportunity: enjoy an exclusive extended test-drive in one of our premium vehicles. To take advantage of this, please grant us your consent for communication — we will be in touch with you shortly.

*depending on specific BMW market availability

Registration is closed because maximum number of participants has been reached. For further questions please contact your contact person.